Positioning คืออะไร เทคนิคการวางตำแหน่งผลิตภัณฑ์ในเชิงการตลาด

positioning  Definition of positioning noun in Oxford Advanced Learner's Dictionary Meaning, pronunciation, picture, example sentences, grammar, usage notes, 7-Step Brand Positioning Strategy Process · Determine how your brand is currently positioning itself · Identify your direct competitors

Positioning is how consumers view a product relative to the competition A perceptual map is a two-dimensional graph that visually shows where a product stands, คําไข :Brand Positioning ตําแหน งสินค า การตลาด ความรู อ างอิง นิยามธุรกิจ แหล งข อมูล : Philip Kotler Eighth Edition Marketing Management:

A brand positioning statement outlines exactly what your company does, for whom, and what makes you different The idea behind it is to create a unique niche A positioning strategy is a strategic marketing plan that helps determine where your business stands in the market and how it should be